Sunday, 1 May 2011

What kind of media institution might distribute your media product and why?

An example of a company that could distribute my magazine is Frontline. Frontline is owned by Bauer and is one of the leading distributors in the world and the most successful in the UK. It distributes 160+ magazines  including 70 of the 200 top selling titles in the UK from different companies to 55,000 shops around the UK and parteners with BBC, Bauer and Haymarket.
The key process of distribution is as follows:
publisher- distribution- wholesaler- retailer- customer

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